The Anoto Group is represented on three continents with 100 employees in total. The headquarters are in Lund, Sweden. Other offices are located in Stockholm, Boston and Tokyo.

The Anoto Group is a Swedish high-tech company with unique solutions within two areas:

Transfer of handwriting from paper to digital media.
Scanning, processing and storing printed text.
The Anoto Group mainly work with two trademarks: Anoto® and C-Pen®. Major owners are Ericsson, Logitech International S/A and Robur Fonder

Anoto regional contacts
In addition to the product offerings described under Consumer Solutions and Business Solutions Anoto has representatives on many markets who are handling distribution of Anoto products, Pattern and usage licensing and customer support. In some countries these services are handled by Anoto's subsidiaries and in some countries it’s handled by so called Country Agents. By selecting country you will find more information in your local language.

Partner program
Through alliances with established technology leaders in all business areas, operators, paper and calendar companies, systems integrators, and a variety of business partners, Anoto provides unparalleled network opportunities.

The Anoto partner program is organized around 8 partner roles and 4 levels of Partnerships. A full explanation of the program can be found under Partner Roles and Partner levels.

Membership is based on the acceptance of registration form submitted by a company through its authorized representative and receiving of payment of the fee corresponding to the partnership level aimed for.

Commercial roles
In the world of Anoto functionality, your company can play single or multiple roles. You can become an integrated part of the Anoto value chain, becoming a part of the revenue sharing business model, or you can become a supporting partner who, by earning money on your business, is supporting the development of Anoto as the standard for digital paper and pen, facilitating your customers’ success in the Anoto world.

There are different Direct Partner roles in the Anoto world:
Pen and Paper Partner
These are the companies participating in the development and branding of the Anoto concept core.
If you are a writing instruments manufacturer and want to brand an Anoto enabled pen, or you are an electronic technology company that could benefit from producing the Anoto pen, you are welcome to contact Anoto to evaluate business opportunities. The pen partners include paper and calendar companies who produce paper products and printing companies who wish to become a printing partner.

Standardized Service Provider
Standardized services includes email, fax, sms and notepad functionality. Anoto and key partners such as carriers develop these services jointly. The standardized services are key basic applications to get the Anoto concept out on the market.

Service Partners
To bring an Anoto enabled solution to the market you get an open Services developed . To do this development you either buy the ADK and develop the application by yourself after participation in Anoto Academy training , or you buy an "ready to go" application from any of the software houses who have integrated Anoto Functionality in their solutions, or you hire one of the Anoto skilled IT consultants, which can be found on the partner web.

When the Open Service has been developed it can either be sold as a product to an enterprise that operates the service or it can be operated by the you as a service. To become an Service Provider you sign an Open Service License Agreement with Anoto.

Our IT Consulting partners includes experts in:

Analyzing and redesign enterprise business processes
Evaluating with whom and where the Anoto concept can be implemented
Evaluating the support of your business objectives, organizational impact, change management
Site planning
Project management
Integration services
Development of custom and unique business applications for an end user
As a partner IT Consultant, you are considered to be an expert in Anoto functionality and have in-depth knowledge about what Anoto functionality can do for an Enterprise. You also are considered to be an expert in the Anoto Development tools.

As a IT Consulting Partner, you have a great opportunity to sell your Anoto competence to enterprises that wish to become Open Service Developers.

There are two different Supporting Partner roles:
Suppliers of Hardware, Software and Services
Companies providing databases, operative systems and hardware are placed in this category, as well as companies that supply ingredients to pens, such as batteries etc. A supplier of hardware and software will also distribute other Anoto products such as ADK product portfolio. Included in these roles are also payment partners providing billing services for other partners.

Training Provider
There is huge interest in training, both in the Anoto functionality as such and in the different parts of the Anoto Development Kit. Anoto will handle this within a concept called the Anoto Academy. Anoto is training our training partners who then in turn train Open Service Developers, Business IT and System Integration Consultants etc.

Non-Commercial roles
For non-commercial organizations there is a special partnership level, Liaison. For more information se Partner Levels.

Our mission
To form and maintain strong and mutual partnerships in creating a global de facto standard for uniting pen and paper with the digital world that will lead to satisfied customers and business partners.

We will enable our partners to market and develop intuitive and personal products and services. Anoto will accomplish this by enabling wireless business to take off directly from paper by uniting handwriting with everyday digital communication between people and systems. Simultaneously, applications will be launched that facilitate social interaction between people wherever they are. Write on!

A win-win situation
With the Anoto Partner Program, Anoto realizes its business strategy of focusing on partner relationships, a philosophy that involves the whole company. We believe that the establishment and ongoing development of partnerships ensures an ideal win-win situation for both our partners and Anoto.

The Partner Program offers partners the opportunity to join forces in exploring the potential of Anoto functionality, which gives partners the incredible opportunity to generate additional business and increase profitability. We foresee numerous new services and applications created through the cooperation between different Anoto partners within the Anoto Partner Network.

Branding is a key component of the Program. We believe that strong brand recognition is just as important to our partners as it is to their customers. And the Partner Program reflects this effort.

Partner levels
With each level of membership, the partner benefits from an increased level of support from Anoto and corresponding increased requirements. The following definitions help explain the Anoto Partnership program:

Promoters - a small group of partners representing industries constituted as an advisory board to Anoto. This level is by invitation only.

Enabler - Partners at Enabler level receive Anoto Academy training and product discounts, as well as Anoto's participation in sales and joint marketing activities. This level is by invitation only

Adopter - Partners at Adopter level can benefit from Anoto Academy training and participate in developers forum as well as obtaining additional information and support through Partner web site. Any company that has signed the Adopter agreement and paid the Adopter membership fee is eligible.

Liaison - Liaison Partners can benefit from product discounts and participate in developers forum as well as obtain additional information and support through the Partner web site. This Partner level is open to non-commercial organizations, typically educational institutions, standardization groups etc. Any non-commercial organization that has signed the Liaison agreement, and provided Anoto with short description of the membership purpose and been approved by Anoto. For organizations qualifying there is no membership fee.

Role of Anoto
The company Anoto administers and develops the basic functionality, called Standardized Services, in order to guarantee the quality of the enabled services. These services are today email, SMS, fax and notepad functionality.

Anoto also has the responsibility to operate the infrastructure – and thereby global compatibility – between all digital paper and pens through the “Paper Look-up Service” and related applications.

In addition, Anoto administers the pattern and supplies a verification system for paper functionality. Establishment and coordination of partnerships between paper, pen, service and content partners constitute a key business role for Anoto.

Anoto will remain a partner during the lifetime of the service, and will also act as a partner for service development. Since the mobile operator/service provider is the natural interface to the end user, Anoto is developing the tools needed to support this business approach.

Below is a short summary of the most key Anoto Responsibilities:

Operate infrastructure and thereby global compatibility between all digital paper and pens (through PLS and related applications)
Pattern administration
Develop and distribute verification system for paper, pen and service functionality
Support establishment of and coordinate partnerships between paper-, pen-, service- and content partners
Drive volume production and distribution of both pen and paper with various brands

Anoto Representatives
In addition to the product offerings described under Consumer Solutions and Business Solutions Anoto has representatives on many markets who are handling distribution of Anoto products, Pattern and usage licensing and customer support.

Program Membership
What are the criteria to join the Anoto Partner Program?The ANOTO Partner Program is an open, accessible program. Criteria for initial program membership are payment of the adequate fee, depending on partner ship level, and a commitment to fulfil any other requirements corresponding to that level.

Does each location have to join, or is one membership good worldwide?Your membership in the Partner Program is for each legal entity, normally one country.

I understand there is a number of different roles in addition the level. What if my company could play more than one in the Partner Network?Please study the Roles description and try to identify one main role. You can then define additional roles that are suitable to your listing in the Partner database.

Where do I get more information on how to use the enabling Anoto functionality or ANOTO symbols?Companies that print digital papers use the "enabling Anoto functionality..". Companies that have integrated their product with ours use "ANOTO..". More information and usage guidelines are located on our partner's only web site.

How can I use the Partner branding?Anoto is currently reviewing its logos and symbols. A new logo will be available this autumn. More information and usage guidelines are located on our partner's only web site.

Who is my KAM?At the Enabler and Promoter level, the Partner Program Management is available at partner@anoto.com to answer questions and help you engage with the program and assign a KAM.

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Joining the Program
How do I join? (new members)
Joining the ANOTO Partner Program is a three-step process. First, you must complete an online Application Form, agree to the Program Agreement and send us the order form for partnership.
Once you have completed the process above, ANOTO will evaluate the application information for approval, and will notify you of your membership. The program fee is depending on your choice of partnership level, and you may pay in U.S. Dollars, Euros, SEK or JPY. Billing is by invoice.

How can I get a copy of the contract?
The full text of the ANOTO Partner Program Agreement is available for download on both sites.

What if I want to cancel my membership?
If you have agreed to the online contract, and mailed the signed physical contract, you have made a contractual commitment to ANOTO. You may send email to partner@anoto.com stating that you desire to cancel your membership. However, no refunds are available.

What if I want to negotiate some of the terms of the Agreement?
The contract applies to all Partners. To ensure that everyone receives the same benefits and consideration, each partner agrees to the same terms.

Can I get a refund?
No refunds are available for the ANOTO Partner Program Membership.

What if I'm not sure of what level partnership I am aiming for?
We suggest that you enter on the adopter Level. As our relationship progresses and you feel that you would like to upgrade you membership level, you can advance to the Enabler level.

I agreed to the contract, but I haven't received my login or any other information. What's wrong?
It takes approximately 2-3 weeks from the time you complete the full Partner Program enrolment process. This includes:

Completion of the Application
Agreement to the online Contract
Completion of the downloadable contract and mailing of the physical contract to Anoto
You will then receive an invoice and upon payment you will receive you welcome information.
If after ten business days from completion of the Enrollment Form and sending the contract by mail you have not received the invoice, then contact the Partner Program Management at partner@anoto.com

I want to resell distribute ANOTO products or services. How do I do that?
There are no Anoto Products as such. Anoto licence our technology to partners such as Pen and Paper technology partners, Open service developers etc.

If you wish to distribute the digital pen please contact our pen partners directly or send your request to partner@anoto.com

If you wish to distribute paper or calendar products, please contact the Paper and Calendar Partners or send your request to partner@anoto.com we will then forward your contact info to our partners.

If you would like to be a distributor of the ADK please contact ADK@anoto.com

If you would like to be a training provider, please contact anoto.academy@anoto.com

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Marketing and PR
How do I get a press release with ANOTO?
I'd like to announce my company joining the Partner Program. Press guidelines for Partners are posted on Partner web site. We encourage press releases announcing joint customer wins. We do not encourage "we've joined the program" announcements.

What are joint marketing templates?
ANOTO will construct marketing materials for partners to incorporate in their marketing activities which enable the partner to more easily leverage ANOTO branding, messaging, and marketing efforts. These templates will include press templates to announce our relationship, product presentations deliverable in seminars, success story templates, etc.

How do I do joint marketing with ANOTO?
First and foremost, make sure your Partner listing is kept up to date. Second, take advantage of opportunities to participate in ANOTO events such as the world conference by sponsoring a booth or other type of sponsorship. Finally, continually check the marketing section of Partner web site for joint marketing opportunities. If you are a Enabler or Promoter partner you will be invited to participate in Market launch boards when appropriate.

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Anoto Academy and training
What is Anoto Academy?
Anoto Academy offers a wide range of training activities and seminars and there will be a constant stream of new courses - both Web-based and leader-led training's. Our leader-led training's is normally a scheduled event in traditional lecture settings and our Web based training's is a just in time, self-paced and interactive education that gives you maximum learning reinforcement. Our web-based training's can be accessed quickly and easily through the system.

Do I get a discount for additional education courses I'm willing to buy?
Yes. As a member of the program you receive a 10% discount on public, open enrollment courses. Simply register for these courses and we will apply the discount to your invoice.

Which types of training's do you supply?
Anoto training program is designed for the entire company, from business developers, and marketing personnel to network operation and maintenance personnel, application developers, graphical designers, etc. For example: Introduction training, Printing training, GDK and SDK training, Business training etc.

Where are your courses located?
In 2007 the courses will be conducted at training sites in Sweden, Great Britain, and the US. We can also arrange a training program to be held at your own site. Read more about our course schedule.

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Software licenses
What products are in the ADK - the application development kit?

How do I purchase the graphical Design Kit and/or the Software Development Kit?
The commercial launches of the products are scheduled to February/March 2002. In order to purchase the products, a license agreement has to be signed and sent to Anoto. The license agreements will be available as PDF files at the Partner site in time for the product launch.

How do I get product upgrades?
Upgrades will be handled according to the License Agreements. Software releases will be distributed via CDs and documents and other information will be made available on the Partner site for download.

How do I license pattern?
To license pattern the licensee must have signed a pattern license agreement. The license agreements will be available as PDF files at the Partner site in time for the product launch. A form for pattern licensing will be available at the partner site. The form shall be filled out with information specifying e.g. template and amount of pattern requested by the licensee. After the pattern license form has been sent to Anoto the licensee will get a Paper Application License (PAL) file sent via mail and will also be invoiced by Anoto according to the pattern price list.